There are two important stages to how the demand-side platform works. First, the advertiser uploads creative, sets up targeting and sets a budget for their campaigns. All of this can be done through the administration panel. After the campaign creative is uploaded, the DSP scans the publisher's network for sites that match the advertiser's criteria and bids for placement. Within milliseconds, the DSP solves the bid, places the ad, and manages the payment.
Instead of manually contacting hundreds of publishers with their advertising bids, DSPs help advertisers quickly create campaigns and manage them with ease. This allows user acquisition professionals to spend more time working in other valuable areas, such as user base segmentation, to improve performance in the long run.
Another reason DSPs are particularly useful for mobile advertisers is that campaign performance can be managed in real time. Instead of waiting for a campaign to finish, mobile advertisers can easily adjust campaigns from DSPs without causing disruption.
This means that if a campaign is performing well, advertisers can put money into a DSP faster, and poorly performing campaigns can avoid unnecessary budget spending.
Contact US